Meetup: Thursday 14th May 2015 – Robust, Practical A/B-testing and Schedule It

Eventbrite - Lean Startup Yorkshire - May 2015

Testing, experimentation and discovery are all pillars of lean thinking when it comes to company building and product development. For May we have two amazing speakers that are certain to enhance your appreciation of these topics with an evening of learning as well as networking and catching up with friends. Ethar Alali has been around the lean / agile product development scene for a long time, while many of you will know Mark Ballance as a Lean Startup Yorkshire regular and a beacon of success with his business Schedule It.

Ethar Alali at Lean Startup YorkshireEthar Alali: Taming Uncertainty – Robust, Practical A/B-testing

It used to be that 90% of new businesses fail in their first 2 years. Lean Startup’s explosion on to the scene provide a step-change in mainstream entrepreneurship. However, for modern startups to avoid the same fate, A/B-tests need to yield credible results, especially in more uncertain environments.

How do you repeatedly design good, credible experiments to tame the unpredictable beast? This talk bridges theory with practise to provide you with useful tips, tools and techniques to take-away and apply to business, social media profiles or anything else you dare!


CxO of Axelisys, Consultant, Agile-EA and founder of several start-ups, Ethar Alali comes from a long, diverse systems engineering background. He has an obsession with applying mathematics, statistics, lean thinking and entrepreneurship to his work with companies of any size, shape and sector. Ethar established Axelisys in 2011 to help companies improve, adopting Lean Startup as his de fact way of working two years ago.

Mark Ballance at Lean Startup YorkshireMark Ballance: Schedule It product demo and the birth of a business.

Schedule It is a resource scheduling product designed to help business plan the work, tasks and appointments for their employees, clients, and other critical resources. Mark, the founder of Schedule It, will be doing a live demo of their resource scheduling software. There will also be a small presentation showing how he turned a part time hobby with a basic MVP, into a professional company supplying to some of the worlds largest companies around the globe. Mark will share some of the ups and downs of the exciting journey.


Mark Ballance started Schedule It back in 2004 along with a number of other website services. Not until he quit his full time job and committed everything to Schedule It did he realise how hard it would be but also how rewarding and successful it would become. Schedule It Ltd now helps companies all over the world save time and money by providing a number of desktop and online scheduling tools.

Eventbrite - Lean Startup Yorkshire - May 2015

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